Idania Hutchens

Simplifying Experiential Branding
for New Designers and Clients

by Idania Hutchens

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Experiential branding is a term used to describe the process of creating a meaningful connection between a brand and its audience through memorable and impactful experiences. This approach goes beyond traditional branding methods, focusing on how a brand can be experienced in a multi-sensory, engaging, and interactive way. Experiential Branding

What Does It Mean When a Printer Asks for a Vector Logo?

by Idania Hutchens

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Have you ever noticed a company’s logo appearing pixelated or blurry on printed materials like business cards or brochures? This often occurs due to the use of an incorrect image file type. Many people are unaware of the crucial role vector art plays in graphic design and printing. What is

Structure Before Color:
A Must-Know for Emerging Graphic Designers

by Idania Hutchens

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As an emerging graphic designer, the thrill of developing a new logo often brings visions of vibrant colors and dynamic palettes. Yet, there’s a crucial step that should come before diving into selecting color and it is starting the design in black and white. This fundamental approach is essential in