For over 25 years, I’ve kept this picture frame on my desk. It’s the first image that truly captured the essence of the creative process for me—completely spontaneous. Every project and idea follows an internal journey of research, daydreaming, sketching by hand or on the computer, and development. When you get stuck, you walk away, return, and continue refining. Then, seemingly by accident, you make a small change, and everything starts to click.
There’s no rhyme or reason—it just happens. Reflecting on a project, you might think it came together quickly. But in reality, it’s been percolating in the back of your mind. The research, the daydreaming, the sketching—all of it subconsciously converges without any clear explanation.
Have you ever noticed a company’s logo appearing pixelated or blurry on printed materials like business cards or brochures? This often occurs due to the use of an incorrect image file type. Many people are unaware of the crucial role vector art plays in graphic design and printing. What is
Experiential branding is a term used to describe the process of creating a meaningful connection between a brand and its audience through memorable and impactful experiences. This approach goes beyond traditional branding methods, focusing on how a brand can be experienced in a multi-sensory, engaging, and interactive way. Experiential Branding
As an emerging graphic designer, the thrill of developing a new logo often brings visions of vibrant colors and dynamic palettes. Yet, there’s a crucial step that should come before diving into selecting color and it is starting the design in black and white. This fundamental approach is essential in
