SELECTED WORK
Visual Direction
Elevating brand expression through photo art direction and cohesive image systems.
Visual direction brings the strategy to life by guiding photography, composition, styling, and visual storytelling so the brand feels aligned, intentional, and distinctive.
Ecommerce + Print + Point of Sale
A seasonal photography library was developed to support first and second quarter hero imagery across home categories for e commerce, print, signage, and sales materials. The goal was to create a cohesive image system that could unify the home department’s visual presentation across channels.
Ecommerce + Print + Point of Sale + Social
Visual direction was developed for beauty and fragrance across promotional, editorial, and retail materials. As art director, I created the concepts and directed the visual approach, working with photographers, stylists, and retouchers to shape a polished and cohesive beauty image system.