COMMUNITY IDENTITY SYSTEM
COMMUNITY BRAND IDENTITY
Law Office ReBrand
Project Overview
Building a visual identity around connection, culture, and community.
The Snow Legal Group needed a refreshed identity that felt professional and established while giving the firm something uniquely its own. The project grew beyond the logo into a complete set of materials, including business cards, letterhead, custom envelopes, presentation folders and a brochure, with careful consideration given to how each piece would be produced and used.
The Approach
Finding something distinctive in the name itself.
The Snow name became the inspiration for the new mark. Diagonal and intersecting lines create an abstract reference to snow within a rectangular icon, giving the firm a recognizable symbol with a subtle connection to its owner. The composition was intentionally offset to add visual interest while maintaining the polished presence appropriate for a law firm.
Production was considered from the beginning. The identity was kept to a focused two color palette, allowing the stationery and presentation materials to take advantage of rich spot color printing while keeping production costs reasonable. The goal was a solid, beautiful color and a tactile print quality that would reinforce the firm’s professional image.
I worked directly with the printer to explore production options, source custom envelopes at a reasonable cost, and balance quality with budget. Rather than simply designing a collection of pieces, I looked at what the firm actually needed and developed a coordinated package that could work together in everyday use.
The Idea
The identity was designed to work beyond the logo and across the future corridor, including:
- Brand identity and logo system
- Color and typography
- Digital and social applications
- Wayfinding and signage
- Environmental graphics
- Murals, mosaics, lighting, and placemaking
The Outcome
A professional identity that’s distinctive to the firm and practical in the real world.
From the logo to the final printed pieces, the system gives The Snow Legal Group a consistent, recognizable presence while making thoughtful use of production methods, materials and budget.