SELECTED WORK
Identity Systems + Packaging
Bringing the pieces together to create a brand that feels clear, consistent, and built to last.
From logos and typography to color, imagery, packaging, and brand guidelines, the goal is to create a system that works today and gives the brand room to grow.
Identity Systems
A community-centered identity designed to connect East Charlotte’s neighborhoods, parks, schools, and businesses while celebrating its history and future.
Identity Systems // Product Lines
Two distinct bath bomb lines designed for Five Below with bold personalities and strong shelf presence.
