SELECTED WORK
Identity Systems
Building brand foundations that create clarity, cohesion, and consistency across every touchpoint.
From logos and typography to brand architecture and usage frameworks, identity systems establish the visual language that supports long-term brand strength.
Identity Systems
East CLT Connector was developed as a community-centered identity for a broader framework plan designed to connect neighborhoods, parks, schools, and businesses across East Charlotte. The project needed a public-facing brand that could express both the history of the area and its future as a more connected, vibrant community.
Identity Systems // Product Lines
Bath Treasures needed two bath bomb product lines developed for retail consideration within Five Below. The goal was to create Cabana Bombs and Galaxy Bombs as visually distinct lines under one parent brand, with packaging that could stand out on shelf and scale across future product variations.
Identity Systems // Brand Refresh + Guide
Apparo needed a refreshed brand guide to unify how the organization presented itself across print and digital communications. As a nonprofit that connects other nonprofits to affordable technology expertise and resources, the brand needed a clearer and more scalable visual system.