SELECTED WORK
Campaign Architecture
Developing integrated campaigns across multiple channels.
Strong campaigns begin with a clear idea and a structured framework that allows messaging and visuals to scale across print, digital, and experiential environments.
Website + Print + Social
Back 2 Sleep was developed for Mecklenburg County Public Health as a public awareness campaign focused on reducing infant sleep related deaths. The initiative transformed urgent health guidance into a clear, community facing campaign system for parents, caregivers, and healthcare providers.
Ecommerce + Print + Point of Sale + Social
The campaign was built around the idea that family support should feel accessible, affirming, and culturally aware, transforming public resources into a message system that encourages trust, participation, and lasting connection.