TWO (2)
PRODUCT LINES
WITHIN
FIVE BELOW
Identity Systems // product lines
Bath Treasures
Bath Bombs
Project Overview
Two distinct product lines designed to stand out on the shelf.
This project developed two bath bomb lines, Cabana Bombs and Galaxy Bombs, as extensions of the Bath Treasures brand for Five Below.
The goal was to create two distinct personalities that could appeal to a younger audience while remaining connected to the parent brand and flexible enough to support multiple scents and variations.
The Challenge
Create packaging with enough shelf impact to compete in a busy retail environment, while giving each product line its own personality and story.
The Idea
Two lines. Two experiences.
Cabana Bombs was designed around a playful tropical escape, using bright colors, fruit-inspired graphics, and a carefree summer feeling.
Galaxy Bombs took a more imaginative direction, using cosmic imagery, deep colors, and bold typography to create a dreamy, otherworldly experience.
Together, the two lines gave the brand range while creating clear visual distinction at shelf.
The System
The packaging was designed as a flexible system that could grow across multiple scents and variations while maintaining a consistent brand presence.
The system included:
- Distinct identities for each product line
- Consistent Bath Treasures branding
- Clear product and scent hierarchy
- Flexible packaging architecture
- Color and graphic systems for variations
- Strong shelf presence across individual and grouped products
The Outcome
The result was two energetic, retail-ready product lines with distinct personalities and a scalable visual system.
Cabana Bombs brought the feeling of summer. Galaxy Bombs brought the feeling of escape.
Together, they created a stronger and more versatile presence for Bath Treasures in the Five Below environment.