SELECTED WORK
Campaign Architecture
Starting with the big picture and building the pieces to work together.
A strong campaign needs more than a good idea. It needs a clear direction for how that idea will live across print, digital, retail, social, events, and experiences.
Website + Print + Social
A public awareness campaign for Mecklenburg County Public Health designed to make safe sleep information clear, approachable, and easy to share.
Website + Print + Social
A family support campaign designed to make parenting resources feel accessible, welcoming, and relevant to the communities they serve.